These two pictures create an argument about what a woman should look like. The first photo, the "before", shows a woman looking very plain and pale with her hair pulled back and a simple smirk on her face. The second, the "after" photo shows her wearing bright red lipstick-the product being advertised-with a smile, loose flowing hair, and a bright complexion. On the side of the image there is a tube of lipstick with water droplets that represent moisture that would accentuate lips making them appear moist and lush. This creates an argument that women are much more beautiful and attractive with this lipstick, and her expression creates the argument that this product makes women happy. This argument is very effective, considering Covergirl has convinced me to buy their products (not the lipstick, though). They create a specific appearance and have convinced women that to look like that they must buy these products.
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